Call for Papers

Call for Papers - ICMS2012

International Conference on


August 17-19, 2012, Bangkok, Thailand

Organized by: Academy of Taiwan Information Systems Research

Sponsored by: International Business Academics Consortium (IBAC)


The 2012 International Conference on Marketing Studies (ICMS2012) will be held on August 17-19, 2012, in Bangkok, Thailand. This conference provides a forum for researchers and practitioners to exchange research results and share development experiences on marketing research.


The upcoming ICMS2012 conference covers, but not limited to the following areas:


Track 1: Strategic Marketing

        Marketing Strategy and Management

        Ethics and Social Resposibility

        Marketing Human Resource Management

        Global and International Marketing

        Intercultural Marketing

Track 2: Business Marketing and Supply Chain

        Business to Business Marketing

        Sale Management

        Supply Chain Management

        Distribution and Logistics Management

Track 3: Consumer Behavior

        Consumer Behavior and Psychology


        Fashion and Luxury Product Marketing

        Consumer Neuroscience

Track 4: Internet Marketing

        Internet and Interactive Marketing

        Online Behavior and Psychology

        Social Networking


        Virtual Reality and Internet Advertising

Track 5: Marketing Communication




        Customer Relationship Management

        Relationship Marketing

Track 6: Tourism, Hospitality, and Service Marketing

        Tourism Management

        Hospitality Management

        Service Marketing

        Sports and Leisure Activities Marketing

Track 7: Social Marketing

        Social Marketing

        Green Marketing

        Nonprofit Marketing

Track 8: Marketing Research and Education

        Research Method

        Bibliometric and Literature

        Marketing Education

        Marketing Research: Past, Present, and Future

Track 9: Others

        All Other Marketing Relative Topics 

Chih-Chien Wang,
2012年3月4日 下午7:33